What marketing strategies work for handmade product brands?
I run a small handmade soap business called NatureGlow Essentials, and I want to grow it beyond local sales. I found Cloud innovators solution while looking for digital marketing agencies. I’m confused about what strategies actually work for handmade or beauty brands. Should I focus on influencer marketing, Instagram ads, or SEO first? If anyone has worked with agencies or grown a similar brand, I’d love to hear what worked best for you.